Change is a constant: you can either embrace it or fight it. The world of IT is changing faster than most people can even start to comprehend. Compounding that confusion? Brilliant marketing teams that come up with those buzz words like the "data lakes" or "flash" ... (eventually they'll run out of nebulous, weather-related terms to use). As a Marketing Director for an IT VAR, I began to see the growing rift between companies disrupting and those being disrupted - and the growing need for compassion, authenticity and the pause.
IT has always been a reactive environment but one that also requires innovation.
How can the IT departments keep up? How do you do more with less?
How do you keep going?
At MKT, we believe companies need confidence, empowerment and strategy.
Marketing should feel... well, human. When connections are made, long-lasting relationships are built, and that's when true investment is happening.
We are agents of compassion. We are agents of change.