Musings on Marketing and Innovation
In business, we want to build systems and processes that are repeatable and scalable as often as possible. Build. Tweak. Sell... Seems easy enough.
But strategic marketing isn’t that simple. Sure — there are standards, benchmarks, case studies, data — but at the end of the day, it’s about communication.
And everyone communicates differently.
I began to see the growing rift between companies disrupting and those being disrupted - and the growing need for compassion, authenticity and the pause.